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Members of the Insurance Marketplace Standards Association (IMSA)

Millions of Americans trust and depend on life insurance products for financial security. That's why ethical conduct in the marketplace is crucial for an individual company and for the industry as a whole.

North American Company for Life & Health Insurance is a member of the Insurance Marketplace Standards Association (IMSA).

What is IMSA?
IMSA is an independent, voluntary organization that has been created by the life insurance industry as another means to ensure that companies who qualify for membership meet and maintain high standards of ethical conduct in their dealings with consumers. IMSA membership complements our ongoing compliance activities required under state law.

How did we become a member?
To become an IMSA member, North American Company for Life & Health Insurance went through a rigorous assessment by an independent examiner trained and qualified to assess that we have met high IMSA standards. This independent assessment can happen only after we first examined our own systems and programs that promote and maintain ethical behavior in the marketplace. IMSA membership lasts three years. This assessment and review process must be repeated every three years in order for North American Company for Life & Health Insurance to remain a member of IMSA.

The IMSA standards

  • Maintain policies and procedures that demonstrate a commitment to honesty, fairness and integrity in all customer contacts involving sales and services for individual life insurance and annuity products.
  • Emphasize to all employees and distributors the concepts of ethical market conduct through ongoing communications programs.
  • Review our advertising materials regularly to assure that we are honest and clear.
  • Examine our sales materials continually to see that they are current, accurate and in accordance with current laws and regulations.
  • Monitor the sales process carefully, on a regular basis, and obtain and respond to customer feedback.
  • Engage in fair competition consistent with state and federal laws, and communicate this practice to employees and distributors involved in the sales process.

IMSA standards complement the requirements set forth by state regulation. By becoming an IMSA member, North American Company for Life & Health Insurance has agreed to establish and follow procedures specifically designed to promote ethical market conduct, and agrees to monitor those procedures to verify continued compliance with IMSA standards. North American Company for Life & Health Insurance's IMSA membership is further evidence of our dedication to high marketplace standards.

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Site last updated:  9/8/10